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User Activation & Retention Dashboard
Product AnalyticsInteractive dashboard tracking user activation metrics, cohort retention, and feature adoption patterns for SaaS products.
Overview
💡 Challenge
Product teams struggle to understand which user behaviors lead to activation and long-term retention, making it difficult to optimize onboarding flows.
⚡ Solution
Built a comprehensive Streamlit dashboard that visualizes activation funnels, cohort retention curves, and feature adoption heatmaps using synthetic SaaS data.
🎯 Impact
Enables product managers to identify drop-off points in user journeys and make data-driven decisions about feature prioritization.
Technical Details
🛠️ Tech Stack
PythonStreamlitPandasAltairSQL
✨ Key Features
- ✓Activation funnel analysis with conversion rates
- ✓Cohort retention curves with time-based segmentation
- ✓Feature adoption heatmaps
- ✓Interactive filtering by user segment
Key Learnings
- →Cohort analysis requires careful date handling and SQL window functions
- →Visualization choice dramatically impacts stakeholder understanding
- →Synthetic data generation must reflect realistic user behavior patterns
📊 Data Notes
This project uses synthetic/open data to demonstrate capabilities while maintaining privacy and confidentiality. All methods and approaches are applicable to real-world scenarios.